This session introduces the fundamentals of positioning, category design, value proposition clarity, and strategic differentiation, so founders can own their space with intention. They'll explore positioning maps, “moat” thinking, and how to craft messaging that resonates with the customers they're built to serve. Spark Founders will walk away with: sharper positioning, clearer differentiation, and language that strengthens your go-to-market foundation.

A great venture starts with focus. In this workshop, participants will identify their beachhead market, the earliest adopters most likely to say “yes”, and translate customer discovery into a clear, actionable customer persona. They'll move from broad assumptions to sharper insight, helping them tighten their messaging, product decisions, and go-to-market priorities. Spark Founders will walk away with: a defined early ...