A great venture starts with focus. In this workshop, participants will identify their beachhead market, the earliest adopters most likely to say “yes”, and translate customer discovery into a clear, actionable customer persona. They'll move from broad assumptions to sharper insight, helping them tighten their messaging, product decisions, and go-to-market priorities. Spark Founders will walk away with: a defined early ...

This session covers core negotiation strategy, win-win outcomes, and how to understand the other side’s position (without giving away yours). You’ll also learn tactics to navigate common disadvantages founders can face, so you can show up prepared in contracts, partnerships, and high-stakes conversations. Spark Founders will walk away with: negotiation frameworks, language you can use immediately, and a stronger ability ...