Lisa Husberg, LOKA.HAUS

LOKA.HAUS is the culmination of my graduating project from UT Austin – a sustainable fashion line that I dreamed up over ten years ago. At the time, sustainable fashion did not exist and the beginning of fast fashion was expanding rapidly. I wanted to create a company that changed people’s perspective of fashion and how it can positively impact the world, and how each individual choice can be a major agent for change. Today, LOKA.HAUS stands as the realization of that vision, a testament to the power of individual choices to reshape the world’s narrative.

What does the average day look like for you now as an entrepreneur (especially compared to past jobs/days)? I wear so many hats, most days it’s hard to keep track! My background prior to starting LOKA.HAUS has been in tech & hospitality (very long hours, disconnected from true impact and personal wellbeing, and often unfulfilling). As an entrepreneur, I get to create my own reality every day, and I’m constantly working towards goals that excite and motivate me on a daily basis. My normal day usually starts with coffee, walking Kazé (one of our three dogs), and then working on a combination of social media, e-commerce, branding, or product development. My favorite things to work on are always design-related, whether I’m enhancing my web design, working on a new product, or even creating a new label. I also try to fit in research, whether that’s reading about latest trends, checking out competitors, or finding new partnerships. The days can still be long, but I love everything that I do, which makes all the difference! I’m still able to fit in freelance jobs and other income streams: designing, styling, acting, consulting, which definitely helps to break up the weeks or bring different perspectives. I am proud of my company and being an entrepreneur – the flexibility is one of the best parts – and I would never trade that for a corporate job.