Alejandra Acosta, a sophomore at UT Austin, recaps the FoundHer Panel discussing entrepreneurs’ use of creativity to foster business growth. Panelists included Olivia Brasy of “Saturday Silks,” Marley Brownlow of “One Love Beads,” and Sophia Greenberg of “Sophy Rosy Shop.” They highlighted how creativity distinguishes their brands. Despite risks and challenges, such as financial constraints and time management, they emphasized perseverance, goal-setting, and staying open to new ideas to sustain creativity and business success.