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X-WR-CALNAME:Kendra Scott Women’s Entrepreneurial Leadership Institute at The University of Texas at Austin
X-ORIGINAL-URL:https://kswelinstitute.utexas.edu
X-WR-CALDESC:Events for Kendra Scott Women’s Entrepreneurial Leadership Institute at The University of Texas at Austin
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DTSTART;TZID=America/Chicago:20260403T130000
DTEND;TZID=America/Chicago:20260403T130000
DTSTAMP:20260403T205747
CREATED:20260203T050038Z
LAST-MODIFIED:20260203T050038Z
UID:10000084-1775221200-1775221200@kswelinstitute.utexas.edu
SUMMARY:KS WELI Spark Founders: Pitch Practice
DESCRIPTION:Spark Founders Pitch Practice is a high-impact prep session for the student founders selected to take the stage at KS WELI Changemakers Summit. This is our presenting founders’ space to rehearse their pitch in a supportive room\, sharpen their story\, and get real-time feedback on clarity\, confidence\, and flow—so they can show up on Summit day ready to lead with purpose and presence.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-spark-founders-pitch-practice/
LOCATION:Kendra Scott Center\, 2301 Trinity Street\, Austin\, 78712\, United States
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260327T130000
DTEND;TZID=America/Chicago:20260327T130000
DTSTAMP:20260403T205747
CREATED:20260203T050037Z
LAST-MODIFIED:20260203T051921Z
UID:10000083-1774616400-1774616400@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 10: Advertising & Growth Marketing
DESCRIPTION:This workshop turns marketing from “posting” into performance. Founders will learn the fundamentals of organic and digital growth\, SMART goals\, channel strategy\, and the key metrics that help them evaluate what’s working (and what’s not). Our guest speaker will also cover competitive analysis and cost-effective approaches to building awareness and acquisition while staying true to their brand. \nSpark Founders will walk away with: marketing goals you can measure\, a stronger channel strategy\, and a foundation for growth that’s built to scale.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-10-advertising-growth-marketing/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260313T130000
DTEND;TZID=America/Chicago:20260313T130000
DTSTAMP:20260403T205747
CREATED:20260203T045938Z
LAST-MODIFIED:20260203T051935Z
UID:10000081-1773406800-1773406800@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 9: Brand Strategy and Marketing
DESCRIPTION:Your brand is what people believe about you\, before they buy. This workshop helps founders define brand identity\, clarify positioning\, and craft a story that connects with the audience they’re built to serve. Founders will explore what makes brands memorable (and scalable)\, and how to translate their venture’s purpose into messaging that feels aligned\, compelling\, and consistent. \nSpark Founders will walk away with: clearer brand identity\, stronger messaging\, and a story you can use across pitch\, web\, and marketing.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-9-brand-strategy-and-marketing/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260306T130000
DTEND;TZID=America/Chicago:20260306T130000
DTSTAMP:20260403T205747
CREATED:20260203T045938Z
LAST-MODIFIED:20260203T051954Z
UID:10000080-1772802000-1772802000@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 8:Financial Modeling & Investor Metrics
DESCRIPTION:This session demystifies the basics of financial statements\, cash flow thinking\, forecasting\, and the metrics investors look for. Founders will learn how to connect operations to outcomes\, plan for scenarios\, and build financial confidence that supports smarter decisions and stronger storytelling. \nSpark Founders will walk away with: foundational finance fluency\, investor metric awareness\, and a clearer path to building a usable model.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-8financial-modeling-investor-metrics/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260227T130000
DTEND;TZID=America/Chicago:20260227T130000
DTSTAMP:20260403T205747
CREATED:20260203T045937Z
LAST-MODIFIED:20260203T052011Z
UID:10000079-1772197200-1772197200@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 7: Pricing & Monetization
DESCRIPTION:This workshop introduces core pricing principles\, common models\, competitive analysis\, and how to balance profitability with growth. Founders will also explore tools like willingness-to-pay methods so you can price with confidence and build a monetization strategy that matches their market and venture goals. \nSpark Founders will walk away with: a pricing direction you can test\, stronger value-based thinking\, and practical tools to evaluate pricing decisions.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-7-pricing-monetization/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260220T130000
DTEND;TZID=America/Chicago:20260220T130000
DTSTAMP:20260403T205747
CREATED:20260203T045936Z
LAST-MODIFIED:20260203T052030Z
UID:10000077-1771592400-1771592400@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 6: Sales Funnel & Revenue Generation
DESCRIPTION:Revenue growth starts with a repeatable path from interest to action. In this session\, founders will map their sales funnel\, identify top-of-funnel (TOFU) strategies\, and learn practical approaches to lead generation and conversion. Whether they’re building B2C or B2B\, they’ll focus on how customers make decisions and what their venture needs to move them forward. \nSpark Founders will walk away with: an early sales funnel strategy\, lead-generation tactics\, and clearer touchpoints for customer conversion.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-6-sales-funnel-revenue-generation/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260213T130000
DTEND;TZID=America/Chicago:20260213T130000
DTSTAMP:20260403T205747
CREATED:20260203T045837Z
LAST-MODIFIED:20260203T052049Z
UID:10000076-1770987600-1770987600@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 5: Go to Market Channels and Experimentation
DESCRIPTION:This workshop equips founders with frameworks to explore and validate channels\, measure performance\, and build a culture of iteration. From experimentation strategy to feedback loops and product-market fit tracking\, they’ll learn how to test\, learn\, and scale what works\, without wasting time or budget. \nSpark Founders will walk away with: channel experimentation frameworks\, a plan to test traction\, and tools to track learning over time.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-5-go-to-market-channels-and-experimentation/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260206T130000
DTEND;TZID=America/Chicago:20260206T130000
DTSTAMP:20260403T205747
CREATED:20260203T045836Z
LAST-MODIFIED:20260203T051759Z
UID:10000075-1770382800-1770382800@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 4: Strategic Differentiation and Go to Market Positioning
DESCRIPTION:This session introduces the fundamentals of positioning\, category design\, value proposition clarity\, and strategic differentiation\, so founders can own their space with intention. They’ll explore positioning maps\, “moat” thinking\, and how to craft messaging that resonates with the customers they’re built to serve. \nSpark Founders will walk away with: sharper positioning\, clearer differentiation\, and language that strengthens your go-to-market foundation.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-4-strategic-differentiation-and-go-to-market-positioning/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260130T130000
DTEND;TZID=America/Chicago:20260130T170000
DTSTAMP:20260403T205747
CREATED:20260203T045836Z
LAST-MODIFIED:20260203T052119Z
UID:10000074-1769778000-1769792400@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 3: Beachhead Market
DESCRIPTION:A great venture starts with focus. In this workshop\, participants will identify their beachhead market\, the earliest adopters most likely to say “yes”\, and translate customer discovery into a clear\, actionable customer persona. They’ll move from broad assumptions to sharper insight\, helping them tighten their messaging\, product decisions\, and go-to-market priorities. \nSpark Founders will walk away with: a defined early adopter strategy and a written customer persona grounded in real discovery.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-3-beachhead-market/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260123T130000
DTEND;TZID=America/Chicago:20260123T170000
DTSTAMP:20260403T205747
CREATED:20260203T045835Z
LAST-MODIFIED:20260203T052210Z
UID:10000072-1769173200-1769187600@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 2: Negotiations
DESCRIPTION:This session covers core negotiation strategy\, win-win outcomes\, and how to understand the other side’s position (without giving away yours). You’ll also learn tactics to navigate common disadvantages founders can face\, so you can show up prepared in contracts\, partnerships\, and high-stakes conversations. \nSpark Founders will walk away with: negotiation frameworks\, language you can use immediately\, and a stronger ability to advocate for your business.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-2-negotiations/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260116T130000
DTEND;TZID=America/Chicago:20260116T170000
DTSTAMP:20260403T205747
CREATED:20260203T045834Z
LAST-MODIFIED:20260203T052223Z
UID:10000071-1768568400-1768582800@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 1: Financing and Funding 101
DESCRIPTION:Funding can unlock growth\, but only if you understand the tradeoffs. This workshop breaks down the startup financing landscape\, from venture capital to non-dilutive options\, and introduces the building blocks of term sheets\, valuation\, and deal structure. We’ll also name real barriers founders face in fundraising and contracts\, including gender bias\, and focus on strategies that help you advocate for your venture with confidence. \nSpark Founders will walk away with: a stronger grasp of funding paths\, key term sheet language\, and next-step tools to pursue the right fit.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-1-financing-and-funding-101/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251205T130000
DTEND;TZID=America/Chicago:20251205T170000
DTSTAMP:20260403T205747
CREATED:20260203T045833Z
LAST-MODIFIED:20260203T050404Z
UID:10000070-1764939600-1764954000@kswelinstitute.utexas.edu
SUMMARY:KS WELI Spring Founder Orientation
DESCRIPTION:Spark Founders Program Orientation is the official kickoff to the semester\, welcoming the cohort into a community built to turn early-stage ideas into real ventures. This full-day orientation introduces program expectations\, key milestones\, and the resources available throughout the semester\, including mentorship\, workshops\, and peer connection. \nParticipants will also have dedicated time to meet fellow founders and begin building relationships that support growth\, accountability\, and momentum from day one.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-spring-founder-orientation/
LOCATION:Kendra Scott Center\, 2301 Trinity Street\, Austin\, 78712\, United States
CATEGORIES:Spark Founders
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