Your brand is what people believe about you, before they buy. This workshop helps founders define brand identity, clarify positioning, and craft a story that connects with the audience they're built to serve. Founders will explore what makes brands memorable (and scalable), and how to translate their venture’s purpose into messaging that feels aligned, compelling, and consistent. Spark Founders will ...
This workshop turns marketing from “posting” into performance. Founders will learn the fundamentals of organic and digital growth, SMART goals, channel strategy, and the key metrics that help them evaluate what’s working (and what’s not). Our guest speaker will also cover competitive analysis and cost-effective approaches to building awareness and acquisition while staying true to their brand. Spark Founders will ...
Spark Founders Pitch Practice is a high-impact prep session for the student founders selected to take the stage at KS WELI Changemakers Summit. This is our presenting founders' space to rehearse their pitch in a supportive room, sharpen their story, and get real-time feedback on clarity, confidence, and flow—so they can show up on Summit day ready to lead with ...
