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X-ORIGINAL-URL:https://kswelinstitute.utexas.edu
X-WR-CALDESC:Events for Kendra Scott Women’s Entrepreneurial Leadership Institute at The University of Texas at Austin
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DTSTART;TZID=America/Chicago:20260206T130000
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UID:10000075-1770382800-1770382800@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 4: Strategic Differentiation and Go to Market Positioning
DESCRIPTION:This session introduces the fundamentals of positioning\, category design\, value proposition clarity\, and strategic differentiation\, so founders can own their space with intention. They’ll explore positioning maps\, “moat” thinking\, and how to craft messaging that resonates with the customers they’re built to serve. \nSpark Founders will walk away with: sharper positioning\, clearer differentiation\, and language that strengthens your go-to-market foundation.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-4-strategic-differentiation-and-go-to-market-positioning/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
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DTSTART;TZID=America/Chicago:20260213T130000
DTEND;TZID=America/Chicago:20260213T130000
DTSTAMP:20260628T013629
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LAST-MODIFIED:20260203T052049Z
UID:10000076-1770987600-1770987600@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 5: Go to Market Channels and Experimentation
DESCRIPTION:This workshop equips founders with frameworks to explore and validate channels\, measure performance\, and build a culture of iteration. From experimentation strategy to feedback loops and product-market fit tracking\, they’ll learn how to test\, learn\, and scale what works\, without wasting time or budget. \nSpark Founders will walk away with: channel experimentation frameworks\, a plan to test traction\, and tools to track learning over time.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-5-go-to-market-channels-and-experimentation/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
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DTSTART;TZID=America/Chicago:20260220T130000
DTEND;TZID=America/Chicago:20260220T130000
DTSTAMP:20260628T013629
CREATED:20260203T045936Z
LAST-MODIFIED:20260203T052030Z
UID:10000077-1771592400-1771592400@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 6: Sales Funnel & Revenue Generation
DESCRIPTION:Revenue growth starts with a repeatable path from interest to action. In this session\, founders will map their sales funnel\, identify top-of-funnel (TOFU) strategies\, and learn practical approaches to lead generation and conversion. Whether they’re building B2C or B2B\, they’ll focus on how customers make decisions and what their venture needs to move them forward. \nSpark Founders will walk away with: an early sales funnel strategy\, lead-generation tactics\, and clearer touchpoints for customer conversion.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-6-sales-funnel-revenue-generation/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
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DTSTART;TZID=America/Chicago:20260227T130000
DTEND;TZID=America/Chicago:20260227T130000
DTSTAMP:20260628T013629
CREATED:20260203T045937Z
LAST-MODIFIED:20260203T052011Z
UID:10000079-1772197200-1772197200@kswelinstitute.utexas.edu
SUMMARY:KS WELI Founder Workshop 7: Pricing & Monetization
DESCRIPTION:This workshop introduces core pricing principles\, common models\, competitive analysis\, and how to balance profitability with growth. Founders will also explore tools like willingness-to-pay methods so you can price with confidence and build a monetization strategy that matches their market and venture goals. \nSpark Founders will walk away with: a pricing direction you can test\, stronger value-based thinking\, and practical tools to evaluate pricing decisions.
URL:https://kswelinstitute.utexas.edu/event/ks-weli-founder-workshop-7-pricing-monetization/
LOCATION:Spark Founders Cohort Exclusive
CATEGORIES:Spark Founders
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