About this Session:
When you google yourself, what pops up? When you’re introducing yourself, do you talk about yourself like a resume? Whether you realize it or not, YOU have a personal brand and it’s our job to control our narrative and story. We DON’T want our work or online reputation to take on a life of its own as we craft our careers. We DO want to build a career we love that is authentic to our true selves and that starts with building our personal brand and being present on LinkedIn.
About the Speaker:
Rachel B. Lee, Co-Owner & CMO of StandOut Authority
Rachel B. Lee is a fearless brand marketing ladyboss. She received a BBA from the University of Wisconsin, Madison and MBA from the University of Texas, Austin, McCombs School of Business. She began her marketing career at the agency Walton Isaacson and in 2016 entered the technology industry at Microsoft. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. Her multimillion dollar brand strategy for the Microsoft Partner Network still reaches millions. Previously she was a Gartner Senior Brand Manager leading the brand and marketing strategy for Software Advice, an 8 figure business supporting small businesses with software solutions. She’s now Co-Owner and CMO of Standout Authority, with the mission to humanize online marketing through genuine content and conversations. They support ambitious, high powered business professionals to build their personal brand and influence through content marketing and LinkedIn. She’s a LinkedIn Marketing Top Voice and part of the LinkedIn Creator Program. Additionally she’s a University of Texas at Austin Marketing and Industry Consultant and Guest Lecturer, stepmom to two beautiful kiddos, Jayden and Skylar, and golden doodle mamma to Frankie B. Lee.